L’Occitane en Provence was looking for increasing user engagement and reactivity without significantly changing the emails’ content. The brand also needed to choose the products featured in these emails carefully, taking inventory into account. What does it means? The product selection was a time-intensive task done manually to ensure that the products shown in the mails were available when emails recipients viewed them.
How we help? Using our platform, L’Occitane can now display level of stock in real time, at the moment the email is opened. If products are not available, they are automatically replaced in real-time to avoid conversion rate loss.